Top Trends in Agave Spirits for 2024

Introduction

Move over gin—the era of agave spirits has arrived. Tequila and mezcal are no longer niche; they’ve become mainstays in bars and homes across the UK. But what’s driving this shift, and what trends should brands watch out for in 2024?

1. Growth of Tequila and Mezcal

Agave spirits have seen a 20% year-on-year growth in the UK, fuelled by an increasing appreciation for premium, artisanal products. Consumers are drawn to the rich heritage of tequila and mezcal, making them ideal for both sipping and mixing into cocktails.

2. Classic Cocktails Are King

The Margarita remains one of the most popular cocktails worldwide, and in 2024, its reign continues. Meanwhile, the Paloma—a refreshing mix of tequila, grapefruit soda, and lime—is gaining traction as the drink of choice for those seeking a lighter option.

Key Takeaway:

Brands focusing on canned versions of these cocktails are tapping into a ready-made market.

3. Premiumization Is Key

Consumers are willing to pay more for high-quality, authentic agave spirits. This premiumization trend extends to RTDs, where drinkers expect the same level of craftsmanship as a bartender-made cocktail.

4. Sustainability and Storytelling

Today’s drinkers care about where their products come from and how they’re made. Brands that can tell a compelling story—whether it’s about Mexican heritage, sustainable practices, or a unique production process—will thrive in 2024. Whatever it is, the way you tell your story can make all the difference.

Conclusion

Tequila and mezcal are here to stay, with their popularity only set to grow in the coming years. At Cardiff Distillery, we help brands capitalise on these trends with premium canning services designed to showcase the best of agave spirits. Get in touch now!