The Rise of RTD Cocktails: Why Your Brand Needs Canned Drinks
Introduction
The ready-to-drink (RTD) market is booming, and it’s showing no signs of slowing down. From classic cocktails to innovative new blends, RTD beverages are taking over shelves and redefining convenience for today’s consumers. If you’re in the drinks business, the question isn’t whether to invest in RTDs—it’s when. Here’s why your brand needs to jump on this trend.
1. Consumer Demand Is Skyrocketing
RTDs have become a go-to for consumers seeking quality drinks without the hassle. In the UK alone, the RTD market has grown by over 40% in the last five years, with cocktail-inspired options leading the way. Modern consumers crave convenience, and RTDs deliver without compromising on taste or experience.
Key Insights
Cocktails like Margaritas, Espresso Martinis, and Palomas are among the most popular RTDs, resonating with both younger and more premium-focused audiences.
2. Sustainability Matters
Cans are not just convenient—they’re eco-friendly. Aluminium cans are infinitely recyclable, making them the preferred packaging option for eco-conscious consumers. By adopting canned formats, your brand demonstrates its commitment to sustainability, a key driver in purchase decisions today.
3. Stand Out in a Competitive Market
RTDs offer a creative way to showcase your brand. From bold can designs to unique flavour profiles, the possibilities are endless. A canned Margarita or Paloma allows you to compete in the fast-growing agave spirits category while offering a fresh take on beloved classics.
4. Why Cardiff Distillery?
At Cardiff Distillery, we specialise in premium canning for RTD cocktails. Our expertise in tequila and mezcal-based drinks ensures your product delivers top-notch flavour and quality with every sip. From recipe development to packaging, we’re here to help your brand succeed.
Our state-of-the-art canning line ensures every drink is perfectly sealed to maintain its flavor and freshness. Whether it’s a classic Margarita or an innovative cocktail blend, our expertise in premium tequila and mezcal-based beverages guarantees a product that stands out on the shelf and satisfies every sip. Partner with us to create exceptional canned cocktails that resonate with your audience.
Conclusion
The RTD cocktail revolution is here. Don’t miss the chance to get your brand in the hands of customers craving convenience, flavour, and sustainability. Contact us today to bring your drink idea to life.
