MEZCAL
DEVELOPMENT PROCESS
Agave Spirits are the fastest-growing spirits category in the world and Cardiff Distillery are pleased to offer a new bespoke service to turn your ideas into reality via our connections with a world-class team and their footprint in Mexico: The team have inaugurated the international Mezcal fair for the last 5 years. They have a regular keynote speaker on the international promotion of agave brands, as well as being a global authority on product positioning.
Their invaluable knowledge is essential for navigating the local market and identifying the optimal suppliers to work with. We work closely with an ambassador for agave spirits. Their knowledge is second to none, having also worked for the Mezcal Regulation authority. When it comes to flavour profile, batch quality and more, the team have you covered.
The following items are what our team determine are needed, in the creation of a new MVP ‘Mezcal’ or Agave Spirit / Distillate. It allows our partners to take advantage of the market expertise and create an additional revenue opportunity in a rapidly growing market sector.
WHY CARDIFF DISTILLERY?
We work with a UK team, who has investments into Mexico and operates teams across different Mexican states. They have 12 years of experience working in the Mexican market and direct ownership of agave assets within Mexico that enable us to create a great position from which to assist new brands. Alongside the above, they operate an agave spirits educational centre from Oaxaca City, the Agave Casa, which is located in the state of Oaxaca, the producer of over 80% of the world’s supply of Mezcal.
All quoted prices are exclusive of UK VAT. Agave costs are additional, priced per kilogram and may vary according to agave species and agave age. After successful confirmation of your MVP, the minimum order size is for 1,000 litres, whereby your agave costs will be absorbed within a fixed supply price per litre, pending your final MVP choice.
ITEM
ACTIVITY
OUTCOME
# DAYS
Market Position Scoping
To undertake research activity into your desired marketplace, exploring with you the objectives for your brand and your aspirations / needs for scale and supply
This activity is essential to ensure the process meets your needs and you achieve the best possible MVP. To establish the likely commercial viability and list requirements accordingly.
Rationalize target markets and localized needs. Allow creation of a pricing model.
5
Flavor Profile
Testing of different combinations to achieve a unique profile for you.
3 different taste variants based on cooking conditions, agave type, agave age and a combination of the above
20
Stakeholder Mapping
Search for local agents to act as representatives in the production & supply chain
Create the necessary legal infrastructure to recruit local agents via a vehicle agreement, localised job or supplier descriptions and lists of duties.
3
Beyond the Minimum Viable Product Concept
Determine core post-production needs
Assess the feasibility of each factor: pricing, potential distribution partners, required production parameters, associated costs, necessary legal requirements etc
10
Brand Viability
Provide a list of requirements for the brand in ongoing operational terms.
Ensure the brand and its design is compliant with industry needs and Map out any UK / wider market needs.
4
Intellectual Property Mapping
Trademark Registration Compliance
To provide local intellectual property expertise, facilitating the grant of a working trademark to Innovatus
1
International License Needs
If the trademark is registered in the name of Innovatus, it is necessary to obtain a license for use from the IMPI
1
Use of denomination of origin mezcal
Authorization for the use of denomination of origin mezcal in the brand's labels
1
Needs
Agreement terms with a producer based on client supply need
Designing the flavour and characteristics of the mezcal. Maestro mezcalero. Defining the cost of production. Define the role of the mezcal maker for brand
4
Mezcal Intellectual Property Needs
Intellectual Property Implementation
Developing the process for product approval by Mexican market & authorities (Review and approval of labels complying with NOM 0-70).
2
Providers and Suppliers
Agreement formats with multiple delivery providers: From factory to bottling, to port.
Cover off the supply chain needs and establish requirements needed for insurance 2 policies.
4
Bottles, corks, labels, boxes, seals
Define the product, delivery times, payment method, shipping and collection of these items.
5
Provide a preferred supplier for each part of the supply chain
Offer a secondary reference point for all costs as a backup
4
Bottling Process
Agreement with the bottling factory
Agree on the labelling parameters, delivery time and cost of packaging per bottle.
3
Distribution channel evaluation Process
Registration
Define port of origin, port of destination, type of transport, product information
2
Logistical Needs
Definition of logistics - amount of cargo for quotation and delimitation of tariff fraction
4
Transport assessment
Assessment of providers, cost efficiencies and projected timescales
5
Production Schedule
Create an ongoing production schedule
Identity potential areas for delay, improvements or challenges
4
Compliance
Translation services and localisation needs
Understanding international agreements: Agreements need to be in both English and Spanish to be legally compliant. In addition, translation will be needed for understanding official documentation that is provided only in Spanish.
7
Local Travel
Localised travel needed
In-person certification of different supplier locations
1
Administration
Report format, printing & office overheads
1
ADDITIONAL SERVICES AVAILABLE
FULL AGAVE TRAINING
Equipping you with the knowledge to ensure bartenders and consumers are informed by an owner that knows what they’re talking about.
BRAND STORY DEVELOPMENT
providing you the ways to relate the brand to consumers.
BRANDING DESIGN
from concepts and mood boards, through to final execution and merchandise, we can help make your brand stand out from the rest, with cultural relevance and wider market appeal.
DEVELOPMENT
or management of bespoke packaging/glassware and associated suppliers.
INVENTORY SERVICES
and / or agave planting programme for creating your own supply chain.
MARKET-SPECIFIC ANALYSIS:
Partners for USA / Latin America / Europe Mainland / Australia
AGAVE TASTING EXPERIENCE:
your own course on how to drink mezcal / agave spirits
